CMYK and Pantone.
Why one and not the other.
There is a time for each printing style. CMYK is necessary for any full color printing, especially for photographic reproduction. Depending on the complexity of your color pallete, CMYK could be more cost effective than pantone printing. For jobs that use only 1 or 2 colors, we strongly recommend Pantone color. Designs that utilize more than 3 pantone colors may want to consider CMYK as custom Pantone color mixing can be less cost effective with that many colors.