What is pantone color?

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The Pantone Color Matching System is a system of color formulas and printed swatches that allow designers and printers to communicate exact color matches. Designers and Printers use printed swatch books to choose and match colors, rather than relying on screens or color that is displayed on a smart phone.

Although Pantone color libraries can be accessed in software and previewed on screen, the true color match is only possible using a Pantone color book.

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